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Ford Times June 1964 – Outdoor Living on Wheels

A few years ago I found someone selling a bunch of old Ford dealer literature, and he had a nice price on some old issues of the Ford Times monthly magazine.  This issue also introduced the new car called the Mustang, and it also had this cool feature on outdoor living.


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1964 Mercury Towing Specifications brochure

Since I also have a vintage Shasta camper project (yes, I do like projects!), I’ve been collecting information relating to towing with an old Ford or Mercury.

So I was thrilled when I came across this brochure on the subject.   In those days people towed with their cars, and even the mid-sized and “compact” cars of the times often were used for towing smaller loads.

Data for my car

Door codes 76C M 87 10A 51 1 4

76C = convertible with bucket seats (one of only
M = Polar White
87 = Trim Scheme
Ostrich Vinyl and Crush Vinyl (Crinkle) (Bucket-Biscuit)
W/Turq.) White Pearl and White Pearl
10A = Date (January 10)
51 = DSO Denver
1 = Axle code 3.00 non-locking
4 = Transmission – Automatic (Multi-Drive)

Of the 1,967 Park Lane convertibles made in 1964, only 885 had the optional Sports Package with the Bucket seats like the Marauder.

Brochure: Accessories for Mercury 1964

I recently picked up this cool brochure highlighting all of the Mercury accessories that dealerships offered.

I’d love to find a set of these Mercury floor mats.

Hey you kids, put your seatbelts on!  I did this all the time as a kid, almost never wore a seatbelt until I was 20.  Dumb, very dumb.

Notice the lady wearing white gloves?  I remember that era.  Things really changed from the early 1960s to the late 1960s.

I need to watch for some of these accessories, especially the tissue dispenser and the lighter/map light.  I recently found an unused, new in the box generic compass very similar to the one shown below.  It’s being saved for the day when I have this car done and back on the road.

I wonder if they ever sold any of these accessories?  The convertible tonneau cover is a bad idea, it just invites water puddling up and leaking into the interior!

The tachometer below looks very cool, I’d love to find one of those.  Believe it or not, I just recently purchased a set of emergency reflectors just like these for $2 at Hershey.  I posted about them at my other blog, here.

Overall, I think Mercury offered some nice accessories back in the day.  Which is your favorite?

Owners Manual

This isn’t the original owner’s manual for my car, that was missing when I got the Park Lane.  I picked up this one a couple years ago.  Below are some page scans.

cover

 

Introduction

I’ve had this 1964 Mercury Park Lane convertible a few years now. It’s a really solid, almost-totally-rust-free car. It has a unique 25th anniversary emblem on the steering wheel commemorating Mercury’s 25th year of producing cars. The Park Lane (and lower trim level Monterey) shares a lot of body parts, interior design, and mechanical parts with the 1964 Ford Galaxie convertible, and the interior also looks a bit like the interior of an early 1960s Thunderbird.

Built on January 10, 1964, this triple-white Park Lane convertible spent most of its life in Gillette, Wyoming. The seller said it appeared in a low budget movie, but I have not been able to find anything out about that.

I bought it in December 2005 from a dealer in North Dakota and had it delivered here to Virginia. The car has a 390 cubic inch engine with a four barrel carburetor and a floor shift automatic transmission.

I’ve been accumulating parts to restore it and gradually smoothing out the dings in the body.

Before I started removing trim to do the body work, we used it for occasional pleasure rides with the top down in warm weather.

I love the long lines of this car, and the trunk is huge.

When I finish it, I’ll also drive it in parades and take it to some shows. My dream is to give it modern disc brakes, improve the engine and transmission for a combination of power and smooth running, add air conditioning, and give it some wide whitewalls and astro supreme wheels.

Then I want to put a hitch on it and tow our 1962 Shasta camper across the country for a long road trip.

It’s hard to see in the photos, but the inserts in the seats have a funny circular texture that’s called Ostrich vinyl. The seats are in decent shape, but the foam is dried out and there a splits along many seams. I believe the original vinyl material is still available, and I intend to have the seats redone so they’ll look original.